{"title":"Face Serums","description":null,"products":[{"product_id":"salmon-dna-serum","title":"Salmon DNA Serum","description":"\u003cp data-start=\"225\" data-end=\"265\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"225\" data-end=\"265\"\u003eKorean skincare meets modern luxury.\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"267\" data-end=\"485\"\u003eDiscover the \u003cstrong data-start=\"280\" data-end=\"318\"\u003eSalmon DNA PDRN Pink Peptide Serum\u003c\/strong\u003e—a luxurious skincare ritual formulated with \u003cstrong data-start=\"363\" data-end=\"406\"\u003ePDRN (Sodium DNA) and a peptide complex\u003c\/strong\u003e to support the appearance of smoother, hydrated and more radiant-looking skin.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"704\"\u003eInspired by the innovation of \u003cstrong data-start=\"517\" data-end=\"536\"\u003eKorean skincare\u003c\/strong\u003e, this lightweight pink serum glides effortlessly onto the skin, helping to replenish moisture and leave your complexion feeling soft, supple and beautifully cared for.\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"857\"\u003ePerfect for skin that appears dull, dry or in need of a little extra attention, its elegant formula layers seamlessly into your daily skincare routine.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"884\"\u003e✨ \u003cstrong data-start=\"861\" data-end=\"884\"\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"885\" data-end=\"1222\"\u003e\n\u003cli data-section-id=\"kpi57e\" data-start=\"885\" data-end=\"924\"\u003eFormulated with \u003cstrong data-start=\"903\" data-end=\"924\"\u003ePDRN (Sodium DNA)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bncxav\" data-start=\"925\" data-end=\"964\"\u003eFeatures a \u003cstrong data-start=\"938\" data-end=\"964\"\u003e5-type peptide complex\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1fw6djj\" data-start=\"965\" data-end=\"1028\"\u003eHelps support a \u003cstrong data-start=\"983\" data-end=\"1028\"\u003esmoother, more radiant-looking complexion\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"blm1q7\" data-start=\"1029\" data-end=\"1060\"\u003eProvides a boost of hydration\u003c\/li\u003e\n\u003cli data-section-id=\"1yox05b\" data-start=\"1061\" data-end=\"1098\"\u003eLeaves skin feeling soft and supple\u003c\/li\u003e\n\u003cli data-section-id=\"9qtbw5\" data-start=\"1099\" data-end=\"1126\"\u003eLightweight serum texture\u003c\/li\u003e\n\u003cli data-section-id=\"3qn7wk\" data-start=\"1127\" data-end=\"1171\"\u003eInspired by innovative \u003cstrong data-start=\"1152\" data-end=\"1171\"\u003eKorean skincare\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1q57s1j\" data-start=\"1172\" data-end=\"1222\"\u003eSuitable for your day or evening skincare ritual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1224\" data-end=\"1255\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1255\"\u003eYour glow ritual, elevated.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Élumé","offers":[{"title":"Default Title","offer_id":43658528850010,"sku":null,"price":299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/3450\/3002\/files\/Salmon_dna.png?v=1784039261"},{"product_id":"collagen-serum","title":"Collagen Serum","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eRenewed radiance. Refined care. Korean skincare, elevated. ✨\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eElevate your skincare ritual with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCollagen Serum with Retinol \u0026amp; Panthenol\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — a luxurious facial serum created to support smoother, hydrated and more radiant-looking skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by the innovation of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKorean skincare\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this elegant formula brings together \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecollagen, retinol and panthenol\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in one carefully considered skincare ritual. Retinol helps support the appearance of refined, smoother-looking skin, while panthenol is known for its moisturising and skin-conditioning properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith its lightweight serum texture, the formula glides effortlessly onto the skin and layers beautifully into your evening skincare routine. Ideal for complexions that appear dull, dry or in need of a more refined, revitalised appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✨ \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWhy you'll love it:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Formulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecollagen, retinol \u0026amp; panthenol\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Supports the appearance of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmoother-looking skin\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Helps soften the visible appearance of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efine lines\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Panthenol helps moisturise and condition the skin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Supports a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eradiant, refreshed-looking complexion\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Lightweight serum texture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Perfect for your evening skincare ritual\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• A luxurious addition to your \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKorean skincare routine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRenew the ritual. Reveal your radiance.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Élumé","offers":[{"title":"Default Title","offer_id":43658666246234,"sku":null,"price":299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/3450\/3002\/files\/collagenserum.png?v=1784040775"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/3450\/3002\/collections\/Face_Serums.png?v=1784731344","url":"https:\/\/elume.co.za\/collections\/face-serums.oembed","provider":"Élumé","version":"1.0","type":"link"}